[Upbeat music]

Voiceover: Money is a thing. You’re told to make money. You can acquire money. You work harder to make even more money. You invest your money, diversify your money or even hoard your money.

While others are encouraging you to spend money, or even flaunt your money. It seems, just about everybody wants you to obsess over money. You might even be planning your money based on someone else’s plan!

Maybe it’s time to do things differently. And get obsessed over something other than money for a change. Like building a path towards living your life based on what is most important to you. 

Announcer: At Edward Jones we understand money’s a thing, but it's not everything. Edward Jones. We do money differently.

[Text on screen]

Meet Joe, a client of Edward Jones

He thinks about money differently.

Joe:

So, money’s a thing but it’s not everything.

Your health, your lifestyle – I think you really look at the importance of what are you doing with your time.

My wife and I have four adult kids with a family. Being out building a porch with my son or putting a deck or doing a kitchen renovation, those types of things, where we can assist them, sometimes monetarily, but sometimes just being available to do that.

Money is a backdrop that helps support that. Edward Jones is that organization and our financial advisor in particular, that’s had those very candid conversations with us to ensure that we’re making the most out of that - that we possibly can.

Asking those tough questions, ensuring that we’re positioning ourselves well for today as much as for the long-term and tomorrow.

A few of our children are actively working with him now. Formulating a plan earlier in their lives so that they’re better prepared for more senior years.

[Text on screen]

Meet Patti, a client of Edward Jones

She understands that money’s a thing, but it’s not everything.

Patti:

It’s really not important to me to be flashy, to have a lot of things to show off, fancy cars, you know, a giant home. Those things are just not part of who I am.

Money is not the end goal it is the fuel that helps you to get to your goals.

And approaching money in that way has helped me to grow my own personal wealth to enjoy the things that are important to me and also to invest in a new business.

I have a very good business relationship with my advisor. He knows me very well, professionally and also personally. He knows all about the family issues we’ve had with aging parents and deaths in the family and he’s really taken our hand and walked us through that.

And I’ve learned through my advisor that it’s not one size fits all. Everyone has their own preferences, everyone has their own likes and dislikes.

Everything that I do with Edward Jones is tailored to who I am.